Southern Roots is more than just a radio station. We are a community driven platform dedicated to the preservation and growth of independent country music along with the major artist`s.

From the heart of the UK to the hills of Tennessee, we provide a stage for emerging artists who are often overlooked by main stream media.

Country music is currently experiencing a huge cultural surge in the UK, our audience don`t just `listen' they buy the merch, attend music festivals and support the brands that support the music. Our listeners are uniquely loyal.

We don`t just play tracks , we tell stories. Our interviews and features create deep emotional connections between the artist, station.